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PROCESS

MARKETING AND PUBLIC RELATIONS FOR THE BUILT ENVIRONMENT

When it comes to marketing, you need a firm that understands the trends, the expectations and the needs of your business and those of your target markets.  If your work is in the built environment, or specializes in design, consulting, institutional, hospitality or non-profit sectors, SPIN can show you how to get to the next level of success.

The SPIN model of marketing promotes a swift and smooth integration of ideas to achieve growth and to accelerate success where you are focused on building more than just your corporate image.

Getting there takes vision and discipline – followed by a healthy dose of research, strategic thinking and focus on your organization’s goals. Whip it all together with some "Ah-ha!" moments and the result is a live, vibrant marketing and public relations initiative.  SPIN captures the experience and promotes it with a unique Marketing Action Plan for you and your organization.

Driving that integration are four basic building blocks in the SPIN marketing paradigm:

  • STRATEGY > defining a plan and a process to achieve your goals.
  • PUBLIC RELATIONS > sharing your news and achievement with your target audiences.
  • IMAGE > establishing a brand and messaging that establishes your company and builds awareness.
  • NEW BUSINESS DEVELOPMENT > vertical domination or market share expansion to amplify success.

 

...with a clearly defined, integrated strategy matched to your goals and resources.